Googooland's ( 2016-2022) personal brand
personal Business; Googooland’s was a character-based design brand my wife and I co-created in Iran, built around original animal characters with unique stories and personalities. Each narrative shaped the design — like Misha(first image), a chubby cat too busy studying for college to work out. Every character came with its own national ID card from the fictional land of Googooland, featuring the character’s details on the front and its story on the back, given to customers alongside their jewelry. Through earrings, bracelets, necklaces, charms, pins and... we brought these characters to life with a playful and emotional design approach. We handled everything from storytelling and design to manufacturing, photography, and sales, creating a handcrafted world meant to make people smile.
